INFORMATION WE COLLECT
"Personal Information" is information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, e-mail address, telephone number, fax number, gender, gaming activity, and purchase and reservation information. Confidential Personal Information is your name in combination with one or more of the following: driver’s license number, state identification card number, Social Security number, passport number, and naturalization number.
HOW WE USE THE INFORMATION WE COLLECT
Except for Confidential Personal Information, we may use Personal Information Information for our own marketing purposes, including, but not limited to, notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text message, and other means. Confidential Personal Information will not be used for our own marketing purposes without your express consent.
We may also use Personal Information and Non-Personal Information for non-marketing purposes. Some examples of such use include (1) processing and fulfilling reservations or purchases; (2) conducting statistical or demographic analysis; (3) tracking reservations and corresponding hotel stays generated through our affiliate program and calculating or auditing commissions that may be paid in relation to a hotel stay; (4) customizing your experience at our Web Site; and (5) responding to your inquiries or other communications.
If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us in person at the Players Club.
We have in place technological and procedural security measures in an attempt to protect and safeguard the security of the personal information provided by our visitors. Strict measures will be taken to protect against unauthorized access, alteration, or dissemination of personal information.